Web site content development is typically an extension of existing marketing and sales activities and materials. An experienced Website copywriter will blend those messages with your corporate identity to support and expand the resources available to your potential and existing clients.

Web site content development process

Whether your Web site acts as a marketing brochure or an information clearinghouse, content development can be simple—as long as you keep a few basic points in mind:

Messaging, language and writing style need to work well with other sales and
    marketing materials.

Consistency and continuity across all print communications create an opportunity for
    each piece to support and build on each other.

A keyword plan to maximize optimization should be transparent to the reader.

When you avoid recreating the wheel, you capitalize on existing, proven methods while leveraging new ways to utilize opportunities. Having a fresh pair of eyes review your materials will help you find the interesting elements of what you want to communicate or the possible angles you’ve missed can lead to new and compelling narrative.

Choosing a Web site copywriter

A Web site copywriter with marketing and communications experience in branding, materials development and the importance of cross promotion is helpful. This kind of background means your writer has a solid foundation in all aspects of communications—content, format, audience, functionality. This greatly reduces the learning curve necessary to grasp your company’s unique approach to the marketplace.

When you’re working with someone who has a real-world view of how a business operates and incorporates a Web site into business practices, you can get to work on content more quickly.

The Writer Diva approach

With experience in for-profit and non-profit markets in family-owned, mid-sized and international businesses, I’ve “been there, done that:” In-house and agency practice round out my 10-year career in marketing, communications and public relations.

My job is to make your work easier. I’ll quickly grasp what you want to accomplish and identify innovative ways to communicate the essence of what you want your readers need to know.

Everyone has a story to tell. The trick is telling it in a way that catches the attention of your reader and holds his interest. If you’re looking for an engaging, unusual, funny or irreverent perspective for your copy that’s delivered on time and in a professional manner, I might be the Writer Diva you need.